Google's Mundane Forms
July 13, 2016
Google's Mundane Forms
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Forms
Google Forms was used as for surveying our audience for an email marketing campaign, so that we could use the information to populate areas of another campaign.
- Easy to use and customize to fit your brand
- Good for surveys
- Easy for survey takers to see their progress and get a good since of how much of the survey has been completed or needs to be completed
- Could do a better job at sectioning questions. Possible to have a form with 20 questions all on one page, that could seem very overwhelming.
- Failed to load more often than not.
- Could be easier to customize. At the time, it was difficult to customize the form for less technical people.
- For the specific campaign, the form was offputting to respondents and they were very reluctant to answer questions.
- While I did increase response rates by 300%, the portion of the campaign which only used the Google Forms underpeformed and the increase was only after I had shifted away from the forms.
- In general, the forms had a negative impact.
N/A. I'm not sure of similar products to Google Forms. I've always made and managed surveys myself.
Google Forms Feature Ratings
Evaluating Google Forms and Competitors
Not Sure - The original concept was to hold interviews, either in person or through email. Without notice, I was told we'd be using Google Forms, though it was not productive.
- Product Usability
The only factor in choosing Google Forms was being able to gather mass information in a more timely manner. The idea was that it would be easier and more timely for the survey takers, though that wasn't the case.
I would have used Google Forms as a secondary product, possibly just to gather basic information, like age, name, etc... and use it as a interview scheduling process versus the only/primary form of surveying/interviewing.