Item: Google Tag Manager
Rating: 10
Author: Taylor Lyles

Use Cases and Deployment Scope

We use Google Tag manager to deploy the various marketing technologies we have invested in to give a more well-rounded view of our consumer. Instead of our IT team needing to add a new tag to the header of each of our pages, slowing them down, all of our tags reside in our Google Tag Manager container. This saves us time and increases our speed to market.

Pros and Cons

Fairly Robust Platform
Trusted Name of Google

Support is not great
Native integrations are somewhat limited
Not quite as intuitive as it could be

Return on Investment

It is a free software so the time we save is all positive ROI.
We save a significant amount of time and can adjust to changing market conditions much better with Tag Manager.

Alternatives Considered

I have had no need Google Tag Manager could not satisfy so I have not evaluated other tag management platforms.

Other Software Used

HubSpot, Trello, Google Analytics, AdWords

Likelihood to Recommend

A small to midsized company with 25 or fewer tags will be more than fine with the free version of Google Tag Manager. When you get into larger deployments the amount of time spend on people managing it could justify a larger scale purchase.

Tag Manager Has Everything You Need

Overall Satisfaction with Google Tag Manager