Item: Google Tag Manager
Rating: 9
Author: Bobby Stemper

Use Cases and Deployment Scope

Google Tag Manager is being used to track website behavior and simplify the deployment process for website javascript, event tracking, and essential third-party integrations. It solves the business problem of needing engineers to assist in website development, marketing analytics, and other business side projects necessary to understanding how our customers, leads, and visitors interact with our various web-based applications and websites.

Pros and Cons

Super easy implementation
Great guides and documentation available
Awesome tool that helps marketers acquire more technical skills

Potentially dangerous tool to give access to non-technical marketers
Educational resources could be more specifics
WordPress implementation could be easier

Return on Investment

Decreased time to finish and deploy projets
Increased independence and flexibility of marketing team
It grows as we grow so it's very valuable

Alternatives Considered

I have not used or evaluated other products for this type of tracking.

Other Software Used

Google Analytics, HubSpot CRM, Google Drive, WordStream, MailChimp

Likelihood to Recommend

Google Tag Manager removes the need for deprecated documentation or anything complicated that your company would lose track of. It replaces a lot of unnecessary back-and-forth between different teams within a business. It lets marketing work more independently of the rest of the company and allows for quick iterations and quick fixes. It also is really helpful if you have clients that use it because permission sharing is great.

Make Your Marketing Team More Independent and Agile with GTM

Overall Satisfaction with Google Tag Manager