A very handy tool, but also very powerful, which can be dangerous for beginners
May 22, 2019
A very handy tool, but also very powerful, which can be dangerous for beginners
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Add tags without a dev team! What a dream for small e-commerce teams. Though this is a very powerful tool, which can sometimes be dangerous, I love that Google has an easy way for Analytics users to tag their sites. Though some technical knowledge is required (knowing what the DOM is, about what the data layer is, and how triggers, tags & variables work together), this is a very easy, straight-forward interface for tag implementation.
- Tags custom events with ease, tracking clicks and form submissions.
- VERSIONING! Yes, thank you very much! The ability to revert if something breaks once pushed to prod.
- Collaboration between teams, and adding users and permissions, is easy.
- The debugger tool could be improved.
- Bring back the classes/certification! Google removed this from the academy last year.
- More hand-holding for custom variables and tracking. I've hit a few roadblocks since I don't know Javascript.
- We are able to troubleshoot more quickly and efficiently.
- We are able to track more, giving better insights into our customer behavior with data.
- We are able to use fewer dev hours, which are very expensive.
Google Tag Manager is used hand in hand with Google analytics. I do favor Adobe Analytics over Google's free version, though I have not used Analytics 360. Adobe does not have any limitations on the number of dimensions applied to a metric. This can be stunting when trying to merge data. Adobe also doesn't have a Tag Manager alternative that I am aware of.