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Tired of hard-coding scripts and events? Try Google Tag Manager!
May 24, 2019

Tired of hard-coding scripts and events? Try Google Tag Manager!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

Google Tag Manager is used by our Marketing team in order to easily implement event tracking and to serve advertising pixels on our website.
  • Event tracking. Google Tag Manager makes setting up Google Analytics events much easier than before.
  • Serving third-party tracking scripts. Just upload to GTM and it's on your website.
  • Easily able to revert to previous versions if new configurations are causing issues.
  • GTM needs a guide to implementing GA Event Tracking.
  • Sometimes when Google Analytics script is served through GTM, ecommerce doesn't track correctly.
  • Hard to quantify. Google Tag Manager is a tool for website managers, allowing everything else to be more easily implemented.
As far as I know, Google Tag Manager is the only program that provides this service.
Google Tag Manager is great if you have several tracking scripts you want to use (Google Analytics, Google Ads, Bing Ads, etc) but you don't necessarily want to hard-code those scripts onto your website. Additionally, Google Tag Manager makes event tracking much easier than alternate methods.

Google Tag Manager Feature Ratings

7.4
Tag library
8
Tag variable mapping
7
Ease of writing custom tags
8
Rules-driven tag execution
9
Tag performance monitoring
6
Page load times
6
Mobile app tagging
Not Rated
Library of JavaScript extensions
8
Tag Load Rules ()
Not Rated
7.7
Event tracking
9
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
7
Automated error checking
7
TMS Architecture ()
Not Rated
9.0
Role-based user permissions
9