Google Tag Manager - Your Codeless Integrations Goto Tool
September 16, 2021

Google Tag Manager - Your Codeless Integrations Goto Tool

Tsahi Tal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

We use it in various ways.
For marketing use, we implement advertising pixels from the main platforms - Facebook, Google, LinkedIn, outbrain and more.
We use it to implement screen recording solutions A/B testing solutions and much more. Basically, anything that requires light code integration which we can do with Google Tag Manager without touching the website's code.
  • Quick implementation of code without touching the site
  • Easy goal implementation with custom triggers
  • Quick and easy publishing in a click of a button
  • Testing integrations could be easier
  • Simplifying the custom trigger implementation would help less technical users
  • Would be good if it had better explanation on new platform integrations
  • The codeless pixel implementation saves days on waiting for a version to go live.
  • The platform is so easy to use that you can fix any implementation mistake in minutes, without a developer
  • Using the software reduces hard code errors on the site
I actually didn't use any other service. The Google Tag manager service is so good for websites and web apps that I never had a reason to look elsewhere.
And it's free as well, so no reason to look for a more cost-effective solution.

It is a platform that actually controls the market

Do you think Google Tag Manager delivers good value for the price?


Are you happy with Google Tag Manager's feature set?


Did Google Tag Manager live up to sales and marketing promises?


Did implementation of Google Tag Manager go as expected?


Would you buy Google Tag Manager again?


Google Tag manager have everything a user needs for codeless integrations, from marketing advertising integrations, to funnels and product A/B testing solutions integrations and many other technical integrations that the user can add without touching the actual website code.

I never had to use their support
As mentioned before, this is the go to tool for any marketer out there.
Best for quick pixel and triggers integrations, easy to use for remarketing platform implementations and much more.

The platform can improve by making easy-to-understand custom trigger implementations for less tech-savvy users.

Definitely, the first thing I implement on a site before starting any setup phase.

Google Tag Manager Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Not Rated
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Event tracking
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
Automated error checking
Not Rated
Role-based user permissions