Item: Google Tag Manager
Rating: 10
Author: Tsahi Tal

Use Cases and Deployment Scope

We use it in various ways.
For marketing use, we implement advertising pixels from the main platforms - Facebook, Google, LinkedIn, outbrain and more.
We use it to implement screen recording solutions A/B testing solutions and much more. Basically, anything that requires light code integration which we can do with Google Tag Manager without touching the website's code.

Pros and Cons

Quick implementation of code without touching the site
Easy goal implementation with custom triggers
Quick and easy publishing in a click of a button

Testing integrations could be easier
Simplifying the custom trigger implementation would help less technical users
Would be good if it had better explanation on new platform integrations

Return on Investment

The codeless pixel implementation saves days on waiting for a version to go live.
The platform is so easy to use that you can fix any implementation mistake in minutes, without a developer
Using the software reduces hard code errors on the site

Alternatives Considered

I actually didn't use any other service. The Google Tag manager service is so good for websites and web apps that I never had a reason to look elsewhere.
And it's free as well, so no reason to look for a more cost-effective solution.

It is a platform that actually controls the market

Key Insights

Do you think Google Tag Manager delivers good value for the price?

Yes

Are you happy with Google Tag Manager's feature set?

Yes

Did Google Tag Manager live up to sales and marketing promises?

Yes

Did implementation of Google Tag Manager go as expected?

Yes

Would you buy Google Tag Manager again?

Yes

Other Software Used

monday.com, DroneDeploy, Matterport

Usability

Google Tag manager have everything a user needs for codeless integrations, from marketing advertising integrations, to funnels and product A/B testing solutions integrations and many other technical integrations that the user can add without touching the actual website code.

Support Rating

I never had to use their support

Likelihood to Recommend

As mentioned before, this is the go to tool for any marketer out there.
Best for quick pixel and triggers integrations, easy to use for remarketing platform implementations and much more.

The platform can improve by making easy-to-understand custom trigger implementations for less tech-savvy users.

Definitely, the first thing I implement on a site before starting any setup phase.

Google Tag Manager - Your Codeless Integrations Goto Tool

Overall Satisfaction with Google Tag Manager