Google Tag Manager Reviews

155 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Do you work for this company?

TrustRadius Top Rated for 2019

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-1 of 1)

Stephane Hamel profile photo
Score 10 out of 10
Vetted Review
Reseller
Review Source

Support

10
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).
In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Read Stephane Hamel's full review

Feature Scorecard Summary

Role-based user permissions (37)
8.8
Tag library (41)
8.3
Tag variable mapping (37)
8.3
Ease of writing custom tags (45)
8.1
Rules-driven tag execution (42)
8.4
Tag performance monitoring (39)
7.2
Improved page load times (34)
7.3
Mobile app tagging (20)
7.7
Library of JavaScript extensions (26)
7.3
Event tracking (45)
9.4
Mobile event tracking (31)
8.8
Data distribution management (26)
7.8
Universal data layer (39)
9.1
Automated error checking (33)
7.6

About Google Tag Manager

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Categories:  Tag Management

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No