Item: Google Trends
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and buying teams find useful information from Google Trends, when looking in user behavior and search trends in search queries related to the categories and products we sell, so we can follow it and be able to offer what users are looking for to buy.

Pros and Cons

Rising search queries and trends.
Trends across different regions.
Product and category seasonality.

Values are not absolute numbers, instead of indexed numbers.

Return on Investment

Increased volume.
Higher relevant search term coverage.

Key Insights

Do you think Google Trends delivers good value for the price?

Not sure

Are you happy with Google Trends's feature set?

Yes

Did Google Trends live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Trends go as expected?

I wasn't involved with the implementation phase

Would you buy Google Trends again?

Yes

Other Software Used

Google Ads (formerly AdWords), Google Analytics, Adjust Attribution, AppsFlyer, Firebase, Facebook for Business

Likelihood to Recommend

Google Trends is very useful when analysing search trends over a specific period of time, as to understand seasonalities and ascending trends, especially when we think about the fashion market, in which new trends arise very fast. It makes it possible to follow these new trends and also compare their volume to existing queries.

Google Trends Review

Overall Satisfaction with Google Trends