If you use Act-On, go with GoToWebinar
Updated February 08, 2017

If you use Act-On, go with GoToWebinar

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with GoToWebinar

Simple dashboards
Integration with Act-On
Easy to save and download
We use it to conduct webinars for prospects and current customers. These webinars include thought leadership panels as well as product education and training sessions.

Pros

  • Integrates with our marketing automation, which lets us run seamless campaigns.
  • Control panel is easy to use, which makes running and setting up a session less of a chore.
  • Recording and saving options are also easy to use and it does not require a special decoder (like WebEx does) to leverage.

Cons

  • Like all of these services, connectivity and stability can be shaky. Any of the services that can possibly provide a better experience vis a vis connectivity will gather more marketshare.
  • Develop a way to set expectations based on individual bandwidth: "This session may be spotty. We recommend that you shut off other applications during the session".
As I've mentioned, the GoToWebinar integration with Act-On is much better, and that saves us time and effort. In addition, WebEx has a proprietary encoder that makes it difficult to download, edit and transcribe sessions especially when you use a Mac OS.
The killer app for us is the easier integration with Act-On. I'd recommend to users of marketing automation that the webinar solution you use has a tight integration.

GoTo Webinar Feature Ratings

Audience polling
8
Q&A
8
Dashboards
8
Data exportability
9
High quality audio
8
Mobile support
7
Participant roles & permissions
8
Confidential attendee list
9
Branding options
8
Integration to Marketing Automation
9
Calendar integration
9
Record meetings / events
9
Slideshows
9
Event registration
9

Using GoToWebinar

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