Item: GRIN
Rating: 10
Author: Travis Goddard

Overall Satisfaction with GRIN

Use Cases and Deployment Scope

GRIN is being used to streamline and scale our influencer efforts, from recruitment all the way to product fulfillment and campaign tracking.

Pros and Cons

Pros

Influencer Recruitment Database.
Automate the fulfillment process through Shopify.
Track campaign metrics - ROI, Impressions, Engagements, Revenue, Content.

Cons

YouTube Influencer Search and Database.

GRIN is not an opt-in network like AspireIQ and CreatorIQ, which means the database is full of millions of potential influencers on each social platform. This also helps because influencers aren't all looking for tons of payment, and often times just require a product for a post (depending on what you're gifting them).

I would recommend GRIN for more established programs looking to scale and have more customization, whereas the others should primarily be used for newer programs looking to just get into the game.

Key Insights

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

Other Software Used

Frame.io

Likelihood to Recommend

Perfect for organizations looking to take their influencer marketing program to the next level. It should primarily be companies that currently have influencer programs. Similarly, it is less appropriate for organizations just getting started in influencer marketing as it's an expensive software that most smaller orgs without dedicated influencer managers won't be able to scale efficiently.

Comments

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Taylor Andrews
(Vendor Representative) commented 3 years ago
Thank you for your honest feedback Travis! Happy to hear that GRIN helps you streamline and scale your creator efforts.

GRIN - Best Influencer Marketing Platform