Item: GRIN
Rating: 10
Author: Dwayne Waite Jr

Overall Satisfaction with GRIN

Use Cases and Deployment Scope

The marketing department of Schell Games uses GRIN as its primary influencer management and marketing platform. We use GRIN to discover, manage, and fulfill influencer marketing activities. Through GRIN, we are able to attract and retain content creators, manage multiple campaigns at a time, use its reporting mechanisms to determine which content creators would be a good fit, and establish KPIs on a per content creator basis.

Pros and Cons

Pros

Campaign management.
Influencer discovery.
Influencer management.
Campaign fulfillment.

Cons

Multiple payment options.
Ease of adding coupons/vouchers.
Ability for brand to see influencer's dashboard.

Return on Investment

Saved time.
More efficient workflow.
Better content creators.
Better game discoverability.

Alternatives Considered

AspireIQ and CreatorIQ

GRIN's ability to pay through its platform and relieve the tax liability on the brand is huge. Also, it is able to integrate or track analytics from many more networks than the others.

Key Insights

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

Other Software Used

Sendible, Mailchimp, Google Ads (formerly AdWords), Facebook for Business

Likelihood to Recommend

When you are looking to implement a full-scale influencer marketing program in-house, GRIN has positioned itself to be one of the leaders in the market. Keep in mind, that it is very high-touch, so the more attention you place on it, the more you will get out of it. If you are looking for one-off influencer campaigns, I wouldn't suggest GRIN, since it is an influencer marketing platform + a CRM where you can nurture and grow relationships with the content creators you work with.

GRIN Support

Support Rating

They are very responsive and provide insight into why they made the decision and how the issue could impact not just you, but other 'GRINners'.

GRIN Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Premium Support

No, because at the level we subscribe to, we were assigned a customer success manager who we can readily contact.

Bug Resolution

Yes - Yes, the team did a great job handling my issues or concerns.

Comments

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Taylor Andrews
(Vendor Representative) commented 3 years ago
Thank you for sharing your honest feedback Dwayne! Glad to hear that GRIN has helped save time, manage multiple campaigns at a time, and determine which content creators would be a good fit based on the data provided. We're always excited to hear how GRIN has helped support an impactful program like yours!

GRIN - A Beacon in the Wild West of Influencer Marketing