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GRIN - A Beacon in the Wild West of Influencer Marketing
October 11, 2021

GRIN - A Beacon in the Wild West of Influencer Marketing

Dwayne Waite Jr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with GRIN

The marketing department of Schell Games uses GRIN as its primary influencer management and marketing platform. We use GRIN to discover, manage, and fulfill influencer marketing activities. Through GRIN, we are able to attract and retain content creators, manage multiple campaigns at a time, use its reporting mechanisms to determine which content creators would be a good fit, and establish KPIs on a per content creator basis.
  • Campaign management.
  • Influencer discovery.
  • Influencer management.
  • Campaign fulfillment.
  • Multiple payment options.
  • Ease of adding coupons/vouchers.
  • Ability for brand to see influencer's dashboard.
  • Saved time.
  • More efficient workflow.
  • Better content creators.
  • Better game discoverability.
GRIN's ability to pay through its platform and relieve the tax liability on the brand is huge. Also, it is able to integrate or track analytics from many more networks than the others.

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

When you are looking to implement a full-scale influencer marketing program in-house, GRIN has positioned itself to be one of the leaders in the market. Keep in mind, that it is very high-touch, so the more attention you place on it, the more you will get out of it. If you are looking for one-off influencer campaigns, I wouldn't suggest GRIN, since it is an influencer marketing platform + a CRM where you can nurture and grow relationships with the content creators you work with.

GRIN Support

They are very responsive and provide insight into why they made the decision and how the issue could impact not just you, but other 'GRINners'.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No, because at the level we subscribe to, we were assigned a customer success manager who we can readily contact.
Yes - Yes, the team did a great job handling my issues or concerns.