Item: Heap
Rating: 1
Author: Charlie Chatz

Overall Satisfaction with Heap

Use Cases and Deployment Scope

We used Heap only within the Marketing department to export contact details of our customers and segment them depending on actions done or pages visited.

Pros and Cons

Pros

Collect email addresses of users visiting our websites
Easy set up to implement

Cons

Segmentation setup takes long and it's not automated
Can only export up to a limited number of rows per spreadsheet
Event set up is a long process and not automated

Return on Investment

Helped us target our emails more by segmenting the users.

Alternatives Considered

Mixpanel

Great tool but initial implementation is time-consuming. Once everything is set up thought, it offers a complete marketing suite.

Other Software Used

Google Analytics, Google Data Studio, SEMRush, Google Ads (formerly AdWords)

Likelihood to Recommend

Good for collecting PI of the users that visit your website and then exporting it into a spreadsheet. It's not so appropriate for tracking clicks, as the setup process is long.

Comments

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OK Analytics tool if you have developing skills. Better tools out there for Marketers

Software Version