OK Analytics tool if you have developing skills. Better tools out there for Marketers
November 08, 2018

OK Analytics tool if you have developing skills. Better tools out there for Marketers

Charlie Chatz | TrustRadius Reviewer
Score 1 out of 10
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Verified User
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Overall Satisfaction with Heap

We used Heap only within the Marketing department to export contact details of our customers and segment them depending on actions done or pages visited.
  • Collect email addresses of users visiting our websites
  • Easy set up to implement
  • Segmentation setup takes long and it's not automated
  • Can only export up to a limited number of rows per spreadsheet
  • Event set up is a long process and not automated
  • Helped us target our emails more by segmenting the users.
Great tool but initial implementation is time-consuming. Once everything is set up thought, it offers a complete marketing suite.
Good for collecting PI of the users that visit your website and then exporting it into a spreadsheet. It's not so appropriate for tracking clicks, as the setup process is long.