Heap is the tool for those of us that don't have it all figured out in the beginning
July 23, 2019

Heap is the tool for those of us that don't have it all figured out in the beginning

Frank Ramirez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap is being used primarily by the product team to analyze funnel conversions and discover insights in our data which we may not have planned for. We're able to do this by using Heap's unique event creation tool, which lets you create events after the fact, using a simple point and click interface of your site.
  • Heap has more flexibility than many other tools as it allows you to create events in a number of ways, from custom events sent by your site to new events created after the fact using their simple GUI.
  • Flexible account plans make it easy to get started, including generous free and startup plans.
  • A filterable live view lets you see events as they come in, filtered by your events of choice.
  • Heap's very useful event visualizer tool, which allows you to create your own events with no code, can sometimes be finicky. Things like ad blockers and extensions can break the tool. Even when those are turned off, it can be difficult to get it to run.
  • Heap's UI is a bit spartan-looking, but it's generally well-laid out.
  • Heap has allowed us to track flows after the fact, which has helped us become more knowledgeable about our legacy conversion rates on our intake forms, and contrast those with rates after changes are made, giving us a better picture of our interventions.
  • Heap has allowed us to validate analytics results from other tools, introducing redundancy, and ensuring our reports are being calculated correctly.
Heap is very similar to other tools out there including the ones I listed above. They all have a similar assortment of graphs, cohort analyses, and live views. Where Heap really stands apart is in its easy-to-use event visualizer, which lets you quickly create all the events you need without any programmatic effort (outside the initial script). Furthermore, it allows you to create events at any time and have a retroactive look a the data. Really invaluable stuff for teams that are young and like to experiment.
Heap really shines in situations where teams don't have everything worked out in the beginning. Tools like Mixpanel, while very powerful and easy to use, require a certain amount of planning and prior knowledge of events you will need to send over. Creating events after the initial formulation will result in events with different time periods of data, which can be challenging to manage. Heap lets you create that data set in a much more organic and experimental way.