Unmatched Visibility Into How Your Product Is Used
September 24, 2021

Unmatched Visibility Into How Your Product Is Used

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Heap

As a product-led growth (PLG) company, ActivTrak relies on product analytics data to influence everything from our Sales and Marketing motions to our Product Roadmap. Heap—specifically the analytics it provides—has helped us make more informed decisions about which features to keep and enhance, sunset and/or revise, and which features to add to our award-winning workforce analytics platform. Heap's data supports Product, Marketing, Customer/Partner Success, and Engineering.

Pros

  • Product analytics reporting
  • User experience reporting
  • User experience analytics

Cons

  • Pre-built reports
  • Report templates
  • Sharing reports/data outside of Heap
  • Visibility into CX and PX
  • Improved in-product conversion rates
  • Great adoption of new product features

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

Yes

Did implementation of Heap go as expected?

Yes

Would you buy Heap again?

Yes

Heap is a great product/solution if you have a web or cloud-hosted product (SaaS) and need to understand who is using it, how they are using it, and where you might find opportunities for improving your product. Additionally, users can integrate Heap with Google Analytics data. By correlating product analytics data with web analytics data, product owners and Marketing teams can see a full picture of the customer journey and experience from awareness to expansion.

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