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A Must-Use Tool for Data Analysts and User Researchers Alike!
September 25, 2021

A Must-Use Tool for Data Analysts and User Researchers Alike!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Growth

Overall Satisfaction with Heap

Primarily our Product department uses Heap. It has tremendous benefit to me as a researcher to grab recruitment lists for user studies from Heap based on interaction data. For example, I might want to recruit a user who has tapped on the "App Marketplace" button on our iOS app more than 30 times in the last 30 days, and I use Heap to generate this list of users along with their emails so I can contact them about a study opportunity that relates to their usage of our app. We also have Data Analysts constantly using Heap to track patterns in the influx of users, churn rates, which features are being used or underutilized, whether calls to action on websites or in-app are effective or not, etc.
  • Generating recruitment lists through interaction data.
  • Using the dashboard to assess metrics at a glance such as the number of unique visitors or churn.
  • Providing several visualizations of data such as bar graphs, line graphs or data tables.
  • Understanding which features are under or over-utilized among our product offerings on iOS, web browsers, and mobile browsers.
  • Slowness in generating reports and general lagginess.
  • Screen freezing when attempting to generate reports or switch between visualization models (switch from a bar graph to line graph, etc.).
  • Not allowing certain users to switch a personal report to a public report easily (maybe due to my user privileges, however, unsure).
  • Improved NPS score
  • Reduced churn rate
  • Improved CSAT
  • Increased conversion rates

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

Heap is well suited to generating user research recruitment lists, looking at overarching metrics at a glance using the dashboard, acquiring in-depth usage data within an app or website based on the number of clicks or taps, and so forth. Heap works extremely well when it comes to filtering and applying custom grouping options to deliver a high degree of flexibility in the data I wish to pull, but I was confused at first about how to properly run reports and wasn't sure how to navigate the logic under the "Filter Result" or "Group By" filter at first. Thankfully trial and error are not punished with Heap and I was able to learn as I go fairly easily.