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Great for Quick Data Analysis
September 26, 2021

Great for Quick Data Analysis

Will Essilfie | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Growth

Overall Satisfaction with Heap

We use Heap across the company to track experiments and core business metrics. It helps us in making product decisions and [tracking] marketplace health.
  • Identifying the results of new user interactions through the website
  • Measuring user dropoff during larger user journeys
  • Analyzing the results of A/B experiments
  • Easier onboarding experience for users with minimal data analytics experience
  • Ability to write direct SQL in the platform
  • Auto generate event names to save time
  • We've driven reductions in drop-off for new user journeys
  • Helped us iterate on carousel tests to see which performed better
  • Driven additional opportunity areas to target better user upsells
Heap feels much easier for making data-driven decisions; FullStory is great for visualizing and generating user empathy.

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

Great for working on building quick analytics throughout the organization. Easy to define new definitions and categorize across the company. It's great for businesses that have lots of clickable events in their product (e.g., if a user needs to click through multiple text fields and CTAs over watching a video). Heap can support a lot of strong funnel analyses but is limited to explicitly clickable things.