Item: Heap
Rating: 9
Author: Verified User

Overall Satisfaction with Heap

Use Cases and Deployment Scope

We use heap because in general, we have a lack of quality data and insights about our customers within the company. Most recently what the company sells is API but a certain portion of our products can only be accessed through front-end pages. For analysis related to front-end pages, I use Heap to study customer behavior and identify where customers usually get stuck.

Pros and Cons

Pros

The event visualizer was particularly helpful because I do not have to go chase engineers to match buttons and data source
Allowing us to pipe in data from split.io was amazing because I am using Heap to perform my AB test analysis directly.
I like the fact that the UI so far is relatively simple without too many tabs on the left… let’s not overcomplicate everything…

Cons

My company generally does not believe much in having centralized management teams…. So, no one is managing the definitions and it is a mess in definitions… a lot of outdated ones and badly named ones, and more.
I wish Heap output focused more first on the data table instead of the data chart. I am not against the data chart, please provide a data table by default, with actual counts and percentages listed before the chart.
If Heap wants to target data users (not sure if you do), then the data table is more intuitive than data charts.
I find it annoying that I have to turn off ad blocker before using event visualiser..

Return on Investment

Increased revenue growth
Increased signups
Increased international market growth

Key Insights

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

Other Software Used

Tableau Online, Split, Workday Professional Services Automation

Likelihood to Recommend

Heap is currently well suited for us to study AB test results for front-end related experiments. Event visualizer helps save me time to connect front-end components with the associated data source. However, without a centralized Heap management team in the company… data within Heap can start getting messy and it is like a jungle to navigate the data after a while.

Comments

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Good for getting some front end data quick.

Software Version