Excellent analytics tool with lots of potentials
March 19, 2022

Excellent analytics tool with lots of potentials

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We utilize Heap across our Marketing, Engineer, and Product teams for marketing analytics and product analytics purposes. Particularly from Marketing, Heap's used to better understand audience's behavior across multiple product offerings, identify areas where we can further improve and streamline the user experience, and segment identified users for behavior-based retargeting campaigns.
  • Flexible event definition
  • Wide range of integrations
  • Funnel analysis
  • Identity API
  • Limited logic filters within reports
  • Fairly steep learning curve
  • Attribution modeling
  • Event Visualizer can be improved
  • Increase site engagement
  • Higher conversion rate
  • Funnel clarity
Identity API as well as a wide range of integration are the two main reasons why we decided to go with Heap for our marketing web tracking and analytics.

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Heap's a great tool for both Marketing and Product teams when it comes to tracking site traffic and better understanding prospect/user behavior. The flexibility that Heap provides when setting up the environment allows us to cater events, properties, and reports specific to each team's need (Ex: Marketing focuses on tracking prospect's behavior whereas the Product team's main priorities to understand user behavior after logging in). From a Marketing perspective, the tool's definitely not (yet) user-friendly and event setup will still require you to have certain technical HTML knowledge in order to do it right, not to mention advanced custom API events that will require web development resources. Heap's best used for a team with dedicated Marketing Operations and Web Development support in order to get the most out of it.