Excellent analytics tool with lots of potentials

Heap's a great tool for both Marketing and Product teams when it comes to tracking site traffic and better understanding prospect/user behavior. The flexibility that Heap provides when setting up the environment allows us to cater events, properties, and reports specific to each team's need (Ex: Marketing focuses on tracking prospect's behavior whereas the Product team's main priorities to understand user behavior after logging in). From a Marketing perspective, the tool's definitely not (yet) user-friendly and event setup will still require you to have certain technical HTML knowledge in order to do it right, not to mention advanced custom API events that will require web development resources. Heap's best used for a team with dedicated Marketing Operations and Web Development support in order to get the most out of it.