Excellent analytics tool with lots of potentials
March 19, 2022
Excellent analytics tool with lots of potentials

Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
We utilize Heap across our Marketing, Engineer, and Product teams for marketing analytics and product analytics purposes. Particularly from Marketing, Heap's used to better understand audience's behavior across multiple product offerings, identify areas where we can further improve and streamline the user experience, and segment identified users for behavior-based retargeting campaigns.
Pros
- Flexible event definition
- Wide range of integrations
- Funnel analysis
- Identity API
Cons
- Limited logic filters within reports
- Fairly steep learning curve
- Attribution modeling
- Event Visualizer can be improved
- Increase site engagement
- Higher conversion rate
- Funnel clarity
Identity API as well as a wide range of integration are the two main reasons why we decided to go with Heap for our marketing web tracking and analytics.
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes
Comments
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