Heap Advanced Analytics
July 24, 2022

Heap Advanced Analytics

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We use Heap to validate our Google Analytics data and to provide more granular data regarding the consumer funnel. Heap is also great for custom segmentation of data that GA and GA4 is missing. Another benefit over GA is that it doesn't do a great job of adjusting/fixing data that has already been collected, while all changes to data in Heap can be applied retroactively.
  • Data validation
  • User management and permissions
  • Backfixing data and segmentation
  • Providing very flexible but granular data
  • Somewhat buggy visual labeling of events functionality
  • Training courses / Heap University is outdated
  • Training in general / use case examples
Heap has augmented our Google Analytics. While we still primarily use GA, Heap has added in areas where Google Analytics has fallen short.

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?


Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?


Would you buy Heap again?


Heap is great if you need some more advanced data beyond what Google Analytics offers. It is very flexible and can provide some great insights. However, taking advantage of all of the data can be difficult, as their UI is somewhat confusing and unclear and their analytics/reporting has a moderate learning curve to fully utilize.