Retroactive data mapping and endless abilities to analyze that isn't based page view technologies
July 31, 2022

Retroactive data mapping and endless abilities to analyze that isn't based page view technologies

Chris Pritchard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Content engagement, usability, and applicant conversions are the main business goals of the bank's websites. The teams are small and the organization is not at a mature level of data insight building. One of the key problems the tool enables the business to address is the ability to source questions and insights that haven't been predefined and build them on the fly. Considering the team is small, dev resources for tagging and managing the data quality are out of the question. Heavy reliance on data mapping downstream is important to building insights that aren't defined.
  • Frequent product updates and enhancements
  • Quick, pleasant and attentive customer support
  • Infinite capabilities in reporting and customer insight
  • Always improving the UI
  • Report export, printable dashboards, PDF downloads
  • Batch update event/properties names

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I can't recommend Heap enough. I've been implementing enterprise analytic solutions for 8 years across various platforms and solutions. While most of these enterprise platforms are great for a type of linear reporting around page data, they are built on old technologies of the web that just don't scale as fast as the technologies of the web do. Heap adapts this, and the basic fundamentals of user sights and their user-to-session-to-events framework are easily the most adaptive that require very little implementation overhead and continual data quality monitoring. Heap isn't necessarily the best solution for comprehensive business insights for transactional data, campaign integrations (Google Ads), and social data. It's built on understanding behaviors of how pages and apps are being used.