Great analytics platform that consumes minimal engineering resources
October 19, 2022

Great analytics platform that consumes minimal engineering resources

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We use Heap as a front-end analytics tool to understand user behavior on our main product. We use it to gain some insight into various metrics that are important to our business such as conversion funnel performance, dropoff points, and feature adoption. We as a leadership team use the information we gather from Heap to make decisions about the product and to inform strategy for the company.
  • Custom event definition
  • Live event tracking
  • Creating dynamic visualizations
  • Resources to support user education
  • Customizing chart presentation
  • Sharing reports
  • Bulk editing of events/definitions

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Did Heap live up to sales and marketing promises?


Did implementation of Heap go as expected?


Would you buy Heap again?


Heap is ideal for our use case as a data-driven organization, but one with limited resources to implement and manage an analytics platform. Because we have a small engineering team, it's impractical for that team to be managing any requests to create/add/remove new events as would be required for other platforms. With Heap, installation involves simply adding a few lines of code and then those outside of the engineering team are able to fully own analytics. Even within a larger organization, there is space to define custom events, build deeper API integration, etc. which means Heap is well-positioned to grow with the organization. Where Heap falls short (at least in my experience) is in creating and sharing presentation-ready charts. It would be nice to have a way to customize chart colors, axes, titles, etc so they could be sent directly from Heap to audiences such as leadership teams and Boards.