Hootsuite organizes your social media messaging and saves time
June 04, 2021

Hootsuite organizes your social media messaging and saves time

Carl Doninger | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

I use it to schedule the same post across multiple platforms in the near-term. It allows for easy syncing of messages across those platforms. One source, one message; Hootsuite connects with most social media platforms that individuals and businesses use. We need a tool like Hootsuite to be able to send the same message across multiple platforms simultaneously for our business to consumer product. It saves us an enormous amount of time versus working within each social platform individually.
  • Calendaring
  • Social media connections
  • Message management
  • No longer has a free version
  • Does not connect to all platforms
  • Only allows a single login unless you have more expensive plans
  • Consistency in messaging
  • Reduced overhead, as it is a single source to go
  • Saves a significant amount of time
  • Buffer
Buffer and Heropost.io. Buffer is very similar, likely the only real difference is the price. Heropost.io is also very similar, yet is significantly less expensive. There are many players in this field; most offer similar functionality, others do some things better, others do some things worse, but never in a majorly impactful way except that some do not connect to as many platforms.
I have never used Hootsuite-specific support, but Google results in plenty of resources. Since Hootsuite is a very popular tool in its space (it may be the most popular of such), the internet at large has a significant amount of articles and videos that can get you through just about anything that you may need to do in Hootsuite, as someone has already experienced the same question in which you may find yourself as well.
Well suited for small to medium businesses looking to organize their social media. It works well for our smaller business in keeping our consumer brand in front of everyone's eyes on social media.
It may not be as well suited for larger organizations with many employees all touching social media unless all their messaging and social media marketing is at a high level.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
9
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
8
Twitter
10
Facebook
10
LinkedIn
10
Instagram
5
Pinterest
Not Rated
YouTube
10
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
Not Rated
Role-based user permissions & privileges
8
Mobile access
6