Item: Hootsuite
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Hootsuite is being used on a department by department basis but it is slowly becoming the top choice. I work in the Communications department and highly recommend that our other agencies use it as well. I manage a Twitter account with nearly 5000 followers and it helps me keep track of who I follow so I can retweet and like relevant content. I am also able to organize content in streams (i.e. churches, ministries, etc.) so I can quickly scan dozens of tweets.

Pros and Cons

Clean interface that is easy to learn
Future publishing options
Helpful analytics

I occasionally find that there's a lag time in content refreshing

Return on Investment

Hootsuite has improved my efficiency by allowing me to schedule tweets in advance
Hootsuite has helped me grow my audience by better understanding the content our audience engages with

Alternatives Considered

TweetDeck

TweetDeck was used only briefly when I first began my role but I did not like the interface nearly as much as Hootsuite.

Support Rating

I have received prompt responses to my inquiries.

Likelihood to Recommend

I would highly recommend Hootsuite if you are in any sort of content marking or social media role. It allows me to map out a whole week of content across multiple platforms (including Facebook and Instagram). I am able to monitor monthly analytics to see which tweets performed well.

Hootsuite Top Choice for Streamlining Social Media

Software Version

Overall Satisfaction with Hootsuite