Item: Hootsuite
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

[My] team uses Hootsuite on a daily basis to manage the company's social media channels. It is a reliable and powerful tool and everyone loves it, most for the app that works like a charm. The way it allow us to schedule Instagram Stories and videos posts is so elegant, using the app, without "hacking" the platform API rules.

Pros and Cons

The app works and its great
Scheduling stories and video post without any Instagram API "hack"
its reliable, always on (so far)

Analytics could improve a lot
The CRM area is a little clumsy (but we don't use the tool for that)
Kinda expensive

Return on Investment

Team is more productive doing all the post strategy at one tool
The app works fine and give the team a valuable mobility superpower
Workflows make the management job much easier

Alternatives Considered

Socialbakers Suite and mLabs

[Hootsuite is much] cheaper than Socialbakers, if you are looking for a very reliable posting tool with some honest analytics, Hootsuite is your choice. But for hardcore analytics you'll need another tool. mLabs hacks your Instagram account and can block your account, I strongly recommend you to avoid it at all costs.

Support Rating

Every time we needed the support team they were very quick and helpful. Its a good service and we don't have any complains about it. The tool is also very reliable and gives us almost zero problems, so we don't use the support that much. But its there and its working well.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

[Hootsuite is] Well suited:
- Your brand is very active on social media and you need a trustful post and scheduling tool
- You want to be sure your social media tool is not "hacking" any APIs (you don't want your Instagram account blocked, right?)
- Teams of 3 or more social media analysts

Less Appropriate:
- Small business may find it very expensive.
- Very small teams (1-2 people).

In Hootsuite we trust

Software Version

Overall Satisfaction with Hootsuite