Great for social media marketing novices and anyone who needs to get up and running fast
August 06, 2021

Great for social media marketing novices and anyone who needs to get up and running fast

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

As a small organization, we use Hootsuite to streamline our processes and to ensure that all our social activity is captured in one place. Just one person is the main user but it's so simple to use that others can dip in as necessary, too. Our main reason for using Hootsuite was to save time from logging in to lots of different platforms both to publish social media posts and to monitor activity--it really does the job and it's very easy to use.
  • Publishing to multiple channels in one place
  • Very simple interface that anyone can use
  • Ability to resize images for different channels in the editor
  • All the information is there for monitoring channel activity but it could be in an easier-to-read format
  • Insights are all available but would be good to aggregate, for example, new followers across all channels in a time period
  • Frustrating that anything posted immediately, rather than scheduled even five minutes in the future, isn't recorded in the planner for historical review.
  • Saved significant time scheduling posts
  • Made it easier and quicker to access data, such as new followers and number of engagements
  • Ensured a history of previous posts is retained all in one place
Responses from customer support can be a bit slow and tickets are often closed quickly before you have chance to respond. However, once you are assigned a customer support agent, the members of the team very clear communicators and any questions have always been resolved satisfactorily. They are very helpful and polite, too.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is particularly great for anyone who isn't a social media marketing expert and needs to get up and running quickly. It's so simple to use and quite intuitive. Having said that, it also has a lot of detail and data, so it can also be used for more sophisticated operations.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
8
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
9
LinkedIn
10
Instagram
7
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
Not Rated
Role-based user permissions & privileges
9
Mobile access
7