Hootsuite fills the gap between you and your audience
December 21, 2021

Hootsuite fills the gap between you and your audience

Dipesh Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Among many works in a digital business, one important work is to keep your audience aware of your company and the services that it's provide. Along with it keeping an eye over the internet and tracking your customer while going with the trend is a difficult task. A lot of works and analytics are required to maintain the pace. With Hootsuite, all these tasks can be done easily without thinking much. Hootsuite has all the required features that helped us to engage with the audience and maintain the pace with the market.

Pros

  • It allows me to schedule for the whole month in advance which saves time and allows us to focus on other important things.
  • Understanding their analytics graphs is easier than its competitor's one.
  • Easy user interface which can be learned in no time.

Cons

  • Bulk uploading cannot be done with image posts.
  • Doesn't work properly with Instagram as per my expectations. [I believe] developers should update the software because most of the audience is now on Instagram.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

The two best features of Hootsuite which I like are its advanced scheduling feature and graph studies. I found that it integrates better with third-party apps and sharing data with the team is easy. I also disliked that it doesn't work with Instagram and that bulk uploading with images isn't possible in Hootsuite. In the case of bulk uploading, each post has to be uploaded manually, which takes time.

Hootsuite Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
9
Sentiment analysis
8
Broad channel coverage
9
Content planning and scheduling
9
Audience targeting
8
Content optimization
9
Workflow management
Not Rated
Automated routing and prioritization
9
Customer interaction histories
8
Bulk actions
5
Lead generation
9
Content marketing
8
Paid media management
9
Campaigns and promotions
8
Twitter
9
Facebook
9
LinkedIn
8
Instagram
6
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
8
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

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