Optimization Station
June 24, 2022

Optimization Station

Colleen Parsons | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

I use Hootsuite multiple times a week to do social media blasts on all of our pages/accounts: Facebook, Instagram, Twitter, and LinkedIn. It is a huge time saver because I don't have to copy and paste my posts from platform to platform like I used to. I also love that I can schedule posts out into the future and can do a bunch all at once.

Pros

  • Posting to multiple social media platforms at once
  • Seeing what all has been or will be posted in a particular time frame
  • Scheduling posts

Cons

  • Include more platform connections in the free version
  • Have suggested #hashtags that auto-populate based on your similar past posts
  • Offer conversion for photos to be the right size to fit the specified platform
  • Marketing efficiency has skyrocketed since using Hootsuite
  • The suggested optimal times/days for engagement are extremely helpful
  • Time saver for responding to messages and comments that come from posts
I don't believe I've ever contacted support, but I appreciate knowing that I can do a direct virtual chat with them should I ever need immediate assistance with something (I like being able to chat back and forth instead of being put on hold or waiting for an email response). Everything runs so smoothly that I've never had a need to utilize the support feature!

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Any business that utilizes more than 1 social media page/account would benefit from Hootsuite because it optimizes the output of content and minimizes effort. In fast-paced business environments, time saved is money saved. Whoever is in charge of posting can spend more time creating quality content and less time transferring that content from page to page. In small companies that don't utilize more than 1 social media page/account and have someone who specializes in those posts, Hootsuite may not be as needed.

Hootsuite Feature Ratings

Broad channel coverage
10
Content planning and scheduling
10
Content optimization
6
Workflow management
10
Customer interaction histories
5
Lead generation
10
Content marketing
10
Paid media management
7
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
6
YouTube
6
Campaign success analytics
10
Real-time tracking
10
Role-based user permissions & privileges
5
Mobile access
5

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