The Best Tool for Social Media Management and Analytics
July 03, 2022

The Best Tool for Social Media Management and Analytics

Abhay Ranjan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

I am using Hootsuite for the last five years. It is the best tool for social media management and marketing. It is very useful in managing all my company's social media handles in one dashboard, and it provides insights into all the posts, which is quite useful in measuring the campaign. The scheduling feature is also quite useful.
  • social media posting
  • social media management
  • social media measurement
  • social media insights
  • video posting on Instagram feather not available
  • free account has limitation to add 3 account only
  • insights lacks depth analysis
  • enhanced social media reach
  • enhanced social media engagement
  • helped in branding
  • helped in lead generation
  • Buffer
Hootsuite is better than Buffer in many ways. Its dashboard is simple to use, its data tracking is better than the buffer, its scheduling functionality is more advanced, and its user interface is more friendly. Hootsuite supports all social media profile integration. Data analytics reporting of Hootsuite makes it the best.
I am very satisfied with this tool for my social media management task, also I believe that there is a need for improvement. I want to see more design templates in Hootsuite with more functionality. According to me, the team management and task assignment features must need some serious advancement.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

No doubt, Hootsuite is a good social media management platform but, these days all social media platforms provide their own scheduling feature, in-depth analytics, and editing tool option for free. So, taking paid plan for such a feature is painful these days. Some more improvements can make this stand in the market.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
5
Sentiment analysis
6
Broad channel coverage
8
Content planning and scheduling
7
Audience targeting
6
Content optimization
7
Workflow management
6
Automated routing and prioritization
7
Customer interaction histories
6
Bulk actions
7
Lead generation
6
Content marketing
7
Paid media management
6
Campaigns and promotions
7
Twitter
7
Facebook
8
LinkedIn
7
Instagram
5
Pinterest
7
YouTube
7
Campaign success analytics
5
Real-time tracking
6
Competitor analysis
6
Role-based user permissions & privileges
6
Mobile access
7