Item: Hootsuite
Rating: 9
Author: Verified User

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

My organization is active on 4 social media platforms, however there wasn't a strong tool in place to schedule and map out our social media content. Also, pulling analytics was difficult because I had to go into each platform for all metrics. Hootsuite helped solve all of those issues by allowing post scheduling and providing performance metrics.

Pros and Cons

Pros

Planner is very reliable... all posts have deployed correctly and timely.
Metrics are accurate - I've cross-checked vs. native platform and the variance is within an acceptable range.
The ability to set up posts across multiple platforms has saved me hours of work!

Cons

The analytics view is limited... I would prefer to have the ability to order the columns.
Even though I pay for Pro I need to bump up my plan to output to Excel. You know this data is making it's way to Excel one way or the other, right?
Instagram metrics are limited. You get better insights from Instagram itself, although you need extended time in order to analyze on a daily basis.

Return on Investment

Hootsuite has improved my ability to expedite the upload of content across platforms, saving 15-20 hours a month.

Alternatives Considered

Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

I had a horrible experience working in Social Studio (Radian6) back in 2020. This was the primary reason why I started posting native across multiple platforms. Once Facebook introduced the Creators Studio and Twitter offered the ability to upload media and schedule posts I was able to finally start getting ahead in my content calendar, however it was still a massive time-suck because everything had to be done a la carte. An agency introduced me to Sprout, however, they were very expensive. Eventually we identified Hootsuite and the experience has been positive overall.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

If you need a basic tool that will allow you to schedule posts and measure performance, then Hootsuite is a great economical option. I'm in a very small organization, so a tool like Sprout is out of the question due to expense. I also have my time divided among several channels, social being only one of them, and the ability to mass upload/schedule saves me a lot of time vs. scheduling in platform (which you still cannot do in LinkedIn).

Hootsuite Feature Ratings

Comments

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An economical solution to your social media scheduling woes...

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