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Hootsuite Enterprise Review 5 of 43
Hootsuite Enterprise Review: "Great product, great people"
https://www.trustradius.com/social-media-managementHootsuite EnterpriseUnspecified7.8244101
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October 09, 2017

Hootsuite Enterprise Review: "Great product, great people"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hootsuite Enterprise

We use Hootsuite Enterprise in order for our PR, social media, and communications teams to collaborate globally.
  • Hootsuite does a great job of listening to their customers. Their account reps are great and always keep us in the loop of the product roadmap.
  • Hootsuite is always striving to improve their product.
  • Hootsuite makes it easy to switch back and forth between profiles, accounts, and users.
  • Hootsuite has some bugs, nothing huge, but a few things that impact workflow. Slow loading times, streams that won't connect, etc.
Social media, computer software
  • Hootsuite Enterprise simplified our workflow and allowed us to collaborate with different teams easily
Hootsuite is great for managing multiple profiles or using social media on behalf of other people or organizations. It's not always great for testing different social media functionalities, Facebook posting, or Instagram posting.

Hootsuite Enterprise Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
2
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
3
Workflow management
10
Automated routing and prioritization
Not Rated
Customer interaction histories
8
Bulk actions
9
Paid media management
Not Rated
Campaigns and promotions
9
Twitter
10
Facebook
7
LinkedIn
7
Google+
Not Rated
Instagram
5
YouTube
2
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
10

Evaluating Hootsuite Enterprise and Competitors

Products Replaced

Not Sure

Key Differentiators

  • Price
  • Product Features
  • Product Reputation
  • Positive Sales Experience with the Vendor
Product features was the single most important factor in our decision. Without the proper functionality to speed up our existing workflow, it wasn't worth it for us to spend money on a tool.

Evaluation Lessons Learned

We would reduce the number of seats our org purchased but we would still go with Hootsuite Enterprise.