Can be a pain, but there is nothing better!
January 23, 2018

Can be a pain, but there is nothing better!

Justina Rimkeviciute | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite Free

We use Hootsuite Free to plan out our social media. We are a small start-up business, so a free version is more than enough for the time being.

In particular, we plan out Twitter and LinkedIn campaigns currently, however, I've used this software before for all of the other traditional social media types.

Overall, Hootsuite, helps me plan social media calendar, publishes everything for me, and helps to keep up with all of the hashtags in one place, so it makes social interaction very easy. Also, there is quite useful chrome extension that allows me to publish valuable curated content fast.
  • Publishing social media posts
  • Keeping up to date with hashtags and people we follow/would like to follow/ we are interested in
  • Amending link thumbnails and updating their descriptions, it works great for a bit of variety
  • Instagram automated posts are quite painful. There are better programs that do that.
  • The free version has recently implemented a credit system in addition to 3 accounts only. So you get 30 posts and for 3 accounts.
  • Reporting features are a little useless. They are easily available everywhere else, and the number of 'twitter followers' isn't really a report..
1 - Social media marketing: Scheduling, engagement and monitoring
  • Social media integration is very easy
  • We have seen a good increase in engagement because it is easy to post a lot
  • Additionally, it is very easy to get engagement from interaction
We really haven't used anything but HootSuite. It's still a phenomenal product and I haven't found anything better then this, all my friends use it at their work, and most of the people I've met prefer HootSuite. It is easy, straightforward and at the end of the day you can get over some small hurdles that, like, Instagram poses
Great for scheduling posts on Facebook, LinkedIn, and Twitter, great for keeping up with the hashtags and great for doing all of the small tasks on the social media side of things.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
6
Sentiment analysis
7
Broad channel coverage
7
Content planning and scheduling
9
Audience targeting
8
Content optimization
8
Workflow management
9
Automated routing and prioritization
9
Customer interaction histories
Not Rated
Bulk actions
5
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
5
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
6
Campaign success analytics
7
Real-time tracking
10
Competitor analysis
7
Role-based user permissions & privileges
10
Mobile access
10