Overall Satisfaction with Hootsuite
- The best strength of Hootsuite is the price. Free is a great price.
- Built in URL shortener is nice.
- Support is solid, with real people to speak with.
- Being a free version, you are limited to just three services.
- The interface is a bit clunky and feels dated. It feels like it is more for viewing social media than creating posts.
- It is glitchy at times, and this can be frustrating.
- The draft mode should have some section to leave notes, but it does not, and requires secondary communication if collaborating.
- With no cost, it helped us manage some of our social marketing channels without software cost overhead.
- On the other hand, we spent more time in some areas when Hootsuite Free didn't have the features or integrations that some competitors have.
Most competitors offer more robust, scalable, and complete solutions than Hootsuite Free, but they also cost more than zero. The biggest sell of Hootsuite Free is that it has not entry fee and can help you get into the world of social media marketing. It can do many things for you, but if you are serious about social media marketing, it is time to pony up some money and go for a paid version.
Hootsuite Feature Ratings
Using Hootsuite
3 - We had two writers/creatives on staff that would create the posts, and one manager who would review and submit the posts and do research on trends and topics of interest. They would then send that information back to the writers/creatives. Hootsuite was used by all these people to create the content and do the research.