Hotjar offers the right combination of tools
January 03, 2017
Hotjar offers the right combination of tools
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
I use Hotjar for heat mapping user behavior on our corporate website, as well as CTA and UX testing and user feedback. It's being leveraged by marketing, as we also control the design and layout of our site, in addition to the content.
- Heat maps: these are great for diagnosing issues with less popular CTA placements, and to optimize content above the fold.
- User session recordings: even the free version of Hotjar provides up to 100 user session recordings, before resetting. I recommend spending time on sessions that are clearly not bounces or "misfires".
- Feedback forms: These are like CTA dialog boxes, and can be a real boon to marketers concerned with website usability and design. I would caution that these should be used sparingly, and for targeted feedback - they can become overwhelming to the user if you add too many, and make sure they apply to initial sessions only.
- I am quite pleased with Hotjar. I can't really comment on an expanded feature set, or any improvements to the current feature set. For the money, it is a great investment.
- Increased CTR on targeted web pages
- Longer session times
- Lower bounce rates
I have not used any direct competitors, I am quite simply pleased with the features and pricing, as well as the tangible benefits, such as improved UX guidelines.