HotJar is a valuable tool in a digital marketers toolset
March 29, 2017
HotJar is a valuable tool in a digital marketers toolset
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
Hotjar has been used in my previous full-time roles a well as for my freelance clients. It's being used primarily by my department (marketing) and it helps uncover some UX/UI issues on pages on various web sites; gives a better qualitative view behind website user flow. I have used it for surveying and polling to soliciting valuable customer data points to help better streamline marketing messaging.
- Polling/surveying
- Records user behavior in quick video snippets
- Heat mapping and scrolling mapping
- Implementation is not difficult
- Further customization features on polling / surveying questions (no if/then logic branching)
- No cumulative data or insights for video recording of user behavior (no roll-up)
- Heat mapping and scrolling mapping is a bit too rudimentary but still insightful
- Positive: True data insights for site improvement rather than anecdotal feedback for internal stakeholders
- Negative: None I can think of. Price point doesn't demand an ROI audit.
I think HotJar is comparable to both competitors. My preference for HotJar is really based upon price and comfort with implementing on site.