Love Hotjar benefits and functionality!
October 25, 2019

Love Hotjar benefits and functionality!

Scot Chandler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

I am using it with multiple companies that I consult with. At my recommendation, they have installed the code and I set up the various recordings and reports to help them gain a solid understanding of how their visitors interact on their sites. Hotjar provides the added depth that most analytics packages don't have.

Pros

  • Scroll maps: Illustrates how far down the page visitors are willing to go to view content. It helps us to determine if crucial content is being viewed and by what percentage of visitors.
  • Click maps: Shows us what elements visitors try to interact with the most and helps us identify items that maybe should be clickable if they're not already.
  • Recordings: Helps us see what pace people are reading the site's content and which elements often trigger their response to click further into the site. A majority of visitors scanning quickly over a section indicates a lack of interest that needs to be rethought. I can't always get that from standard analytics.

Cons

  • Clicks in regions on a page sometimes don't add up. There are individual or "section" clicks tabulated within a region and an overall count.
  • The "Move" option on heatmaps isn't that useful to us.
  • Great ROI on identifying elements that weren't clickable but that visitors assumed would be. We added more links based upon click map data, leading to more traffic in relevant sales funnels.
  • Has helped streamline cart functionality by viewing actual recordings and identifying sticking points.
  • No negative impacts.
Hotjar had a better interface and a more intuitive setup. Lucky Orange wasn't bad, it just came in second. Hotjar also delivered more results for the price.
Very well suited for getting an overall sense of how visitors interact with your site. I really can't think of any situations where it's not that appropriate or at least I haven't encountered any yet.

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