View which pages your visitors are viewing, and focus your advertising efforts.
Susan Hammiche | TrustRadius Reviewer
February 12, 2020

View which pages your visitors are viewing, and focus your advertising efforts.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hotjar

We use Hotjar as an analysis tool to review visitors on our website. Hotjar helps us make data-driven decisions about our website as well as our services and products. It gives a great insight into where users go mostly on our website, in addition to Google Analytics. The marketing and the website development teams are able to use this data to make adjustments.
  • Heatmap to see wheat people click on most
  • GDPR compliant
  • Integration with other CRM software could be added
  • Customization of the onsite poll would be great to have
  • Hotjar gives you great user viewing insight, which helps focusing your advertising
  • Keeping our website updated and relevant
Hotjar has the ability to give you a heatmap that shows you what section of our page has been clicked on the most by visitors. It also records what a user is doing on your website, which gives you great insight. Google Analytics doesn't have that feature but combined they help you make data-driven decisions about your business. As Hotjar has a free version, it is ideal for small businesses as well.
  • Customer Surveys
If you have a website for your business, it is really important to know what users do on your site. Hotjar helps evaluate the content that is less viewed and adjust it. Pages and content that are most viewed can be turned into targeted advertising if you track users from your website. Keeping your website constantly updated can help increase views and focus your advertising.