Overall Satisfaction with Hotjar
Hotjar helps me to understand people's behaviour on websites. I implement it for all my clients for heatmapping, session recordings, and on-site polls. You can find out what the main interactions are on pages, how people browse through the page (whether they scan, read everything, or just scroll aimlessly), and then ask people pertinent questions in their journey to find out WHY they're behaving that way.
- Polls - quick and simple ways of gathering qualitative user feedback
- Recordings - excellent for observing behaviour and gathering some key behaviours
- Heatmaps - either automatically collect heatmaps or do it manually, I like having both options (you can use regex on the manual mode)
- If the heatmaps move to ONLY the automatic mode, it needs an option for regex, otherwise it works fantastically
- I wish they had a partnership scheme, as we've used them for years & recommend to all our clients
- It's had a stonking impact on ROI, it's one of the tools I use for my conversion research and the insights I find from hotjar end up as recommendations which have the potential to make my clients a lot of revenue
I've also used Sessioncam which is great but it's more of an enterprise tool (and pricing) and it's a bit more difficult to use
Do you think Hotjar delivers good value for the price?
Are you happy with Hotjar's feature set?
Did Hotjar live up to sales and marketing promises?
Did implementation of Hotjar go as expected?
Would you buy Hotjar again?
It's really well priced (clients never have an issue with their pricing), easy to set up, easy to get started, and delivers great insights consistently. I think they maybe need more explainers (for my clients) around how to get the most of it