Great introduction to Inbound Marketing for small organizations
Anonymous | TrustRadius Reviewer
Updated December 04, 2014

Great introduction to Inbound Marketing for small organizations

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

  • Quick and fast overview of main marketing indicators.
  • Easy to implement.
  • Consolidation of analytics.
  • Easy introduction to inbound marketing.
  • Limited analytics.
  • Challenging HTML source code for page created via HubSpot - difficult to maintain when you move out of Hubspot CMS.
  • Difficulty to migrate HubSpot pages and blog.
  • Easy introduction to the concept of Inbound Marketing to the organization
  • Forced the marketing department to go into a CRM logic
  • Lead generation campaigns
It's a great tool for SMBs not already familiar with inbound marketing or not having already structured digital marketing activities. But somewhat limited in its customization options and analytics if you need to get more granular control (or care about interoperability and web standards - exporting data created via hubspot CMS can be challenging when moving into more standard open source CMS).
Question to ask is what level of maturity has the organization regarding lead generation campaign, and what are existing tools, and how hubspot can integrate with those tools. If the organization is just starting its journey in inbound marketing, Hubspot is the way to go.