Item: HubSpot Marketing Hub
Rating: 10
Author: Verified User

Overall Satisfaction with HubSpot

Pros and Cons

Pros

It gathers data like crazy and provides reports to help bring meaning to data.
It allows you to easily A/B test many aspects of your work, analyze the results and then adjust tactics.
Integrates with your CRM helping to connect your marketing and sales functions seamlessly.

Cons

The old CMS structure was less elegant than other website design platforms. I don't know about the the new CMS that has been launched. Web design is not its forte.

Return on Investment

Increase in website traffic, leads and higher conversion rates for sales team.

Act-On and Optify. We chose HubSpot because of the extensive range of capabilities, excellent support and training opportunities. And the corporate culture. They are great people to work with and know.

Likelihood to Renew

I have invested in building out the inbound marketing structure and the process is working.

Likelihood to Recommend

Using HubSpot

Users and Roles

2 - Marketing, sales.

Support Headcount Required

Business Processes Supported

It eases and automates much of the process of inbound marketing. It helps you easily implement the tasks required to drive traffic to a website, educate and capture new leads, nurture them to conversion and continue to delight them with your education, communications and service.