HubSpot, reviewed by Dutch independent B2B marketing & sales strategist and author
Updated June 16, 2015

HubSpot, reviewed by Dutch independent B2B marketing & sales strategist and author

Paul Hassels Mönning | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller

Software Version

Professional

Modules Used

  • Full suite

Overall Satisfaction with HubSpot

HubSpot is used as MAP/ marketing automation platform and - as of recent - CRM tool too. I firmly believe in the motto 'eating your own dogfood'. This was the key reason back in 2011 to start implementing and actively using HubSpot.

Pros

  • Ease of use
  • Relevant updates: COS (CMS), CRM, Social Selling etc
  • Great online knowledge base with loads of stuff for both customers and HubSpot partners

Cons

  • Marketing Asset Management: HubSpot not being an MRM tool managing larger volumes of assets is challenging
  • Workflow of marketing/sales tasks to be completed (I'm not referring to lead nurturing yet to the internal marketing > sales > service collaboration)
  • Support of enterprise-scale marketing/sales alignment
  • Better leads
  • Increased conversion
  • Better understanding of marketing/sales alignment best practices thanks to partner support and resources in the HubSpot network
  • Act-On,Marketo Marketing Automation
HubSpot was selected due to its relative breadth of functionality, responsiveness of their salesteam during the evaluation phase, its intuitive interface and the growing community of HubSpot partners and users not only in North America but also in EMEA. Our basic vendor selection between HubSpot, Marketo and Act-On ended in a clear winner for our own business purposes: HubSpot. This is not to say we would not be recommending Marketo and Act-On to other companies. Given their business needs, an alternative to HubSpot may be better for some (B2B) companies.
HubSpot traditionally is well-positioned to support ToFu(top of funnel), MoFu(middle of funnel) processes. B2B companies in search for a proven, easy-to-operate MAP SaaS platform definitely should put HubSpot on their shortlist. HubSpot to us has proven time and time again it is intuitive to most marketers and salespeople who generally are not that IT-savvy yet. The interface, support and user community add to the positive experience for most.

Using HubSpot

As a HubSpot partner - yet independently operating - it's tempting to just stick with HubSpot as the Marketing Automation Platform-of-choice. Of course, considerable investment in time and money has now been spent on HubSpot. We sometimes contemplate switching to another platform (or using another platform on a different domain), simply to keep ourselves fresh and as independent as we possibly can. The recent upgrades by HubSpot (Social, CRM) are a great churn-fighter though.

HubSpot Implementation

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