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HubSpot is an Incredible Asset for our Marketing team!
Updated June 16, 2015

HubSpot is an Incredible Asset for our Marketing team!

Jennifer Catalan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We are using HubSpot for generating inbound leads by promoting content through our blog and social media channels. Only our Marketing team is using HubSpot right now. HubSpot allows us to convert a percentage of our anonymous website visitors into leads and nurture them through a workflow. We've already seen a tremendous amount of growth through web visitors alone since implementing HubSpot.
  • Their one-on-one training/consultation with our account manager at HubSpot is absolutely wonderful. It is so nice to receive feedback on our progress through the software.
  • I love the features that HubSpot implements - the calendar, publishing to all of our social media accounts through one platform, workflow branching logic, the list goes on.
  • HubSpot always has helpful blog content, as well as resources for any marketing needs. Their online training programs are great too!
  • We use the Professional level of HubSpot software, but I would love for A/B testing to be included with our version!
  • Within the first three months of the launch of our redesigned website, we increased our website visitors by nearly 46%.
  • We've received a small handful of RFQ's solely from inbound, and we're working to tweak our current workflows to increase that number.
  • We are in the midst of planning a customer onboarding process and HubSpot will be a tremendous asset to help nurture and delight our current customers.
Before we purchased HubSpot we tried Salesfusion and it was a disaster. The software was really difficult to use (coming from a very tech-savvy person) and just getting a campaign launched or newsletter in place, took weeks if not months. We are SO happy to have found HubSpot! Their software is incredibly easy to use and really makes us incredibly efficient with our marketing tasks.
Less than 10,000
For a small size company like us, HubSpot seems to be the perfect fit. We wear many hats in our roles, and sometimes it feels a little overwhelming to implement a GREAT inbound program with a small team. If considering software similar to HubSpot, I would ask about the onboarding and training process. We got to try out a demo of HubSpot before purchasing and it really sealed the deal, after we could see for ourselves how easy the software was to navigate and use.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
9.5
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

We're already seeing great results after implementing HubSpot and I foresee us continuing to use this software down the road for a long time. Like all good inbound content, it takes a while to build up so the ROI is not immediate, but given 6-12 months of diligent work through inbound marketing I know we can accomplish the marketing goals we've set for inbound.