In an office near you, a marketing team chants "HubSpot is love. HubSpot is life."
November 26, 2014

In an office near you, a marketing team chants "HubSpot is love. HubSpot is life."

Madina Gildenberg | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with HubSpot

Our whole organization uses HubSpot and during work I used very few other marketing tools. When the CRM was released, we could no longer "resist" HubSpot and made the 100% switch over from another tool (starts with an I). I think it replaces all the other online software you would normally pay for (like analytics, social media scheduling, CRM, etc). I see it as the jack of-all-trades marketing tool. If you never want to fuss with yet another software to learn to use, then HubSpot is the way to go for you.
  • Integration. You never really need to leave the HubSpot dashboard to get lots of different tasks done.
  • Listening. HubSpots listens to customer feedback and actually acts upon it. I love the suggest feature encouraging upvotes!
  • Educating. You might be able to call your rep and get valuable marketing tips personalized for you, all just because you called about a technical support question. They have one of the best marketing blogs I have ever read and so many educational downloadables, it's insane.
  • I have been thinking that analytics on Tracked URLs need to be there on that page. Without that information, I feel I'm making Tracked URLs for no real reason. Reports does take care of that need for data about half the time, but I really prefer link-specific data on the Tracked URLs page.
  • I constantly encounter bugs and HubSpot's can be slow to load. It seems that when HubSpot rolls out a new feature, it immediately needs to be 'taken down' and replaced with the 'Classic' feature. I think they should adopt the facebook method where only a small portion of users receive that newer feature initially, and few users are negatively affected.
  • If HubSpot could make file links dynamic so that if I move an image file to another folder and there won't be a broken images, that would be amazing. Our file manager is cluttered because we used to not have many folders in it and now we can't really move the files without causing broken images for example, on our blog posts.
  • This is not necessarily solely *because* HubSpot exists, but blogging often definitely increased our traffic, and I believe a member on our team suggested we try out a Blog-for-30-days challenge that was initiated by HubSpot earlier this year.
I was not a part of the decision making process so I can't comment.
Personally I am a more hands-on person and I don't mind lack of integration + heavily prefer to spend less on marketing products. However, it is out of my control and I am sure that the organization will renew HubSpot again and again, or even sign up for more features.
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Integration with CRM system
  • Social marketing
  • SEO
  • Blogging
The #1 Question I would ask when someone is asking about choosing HubSpot or competitors: What's your budget?
Most of the time, this question is enough to filter out HubSpot from a list of options, regardless of the user's needs.