Beautiful software that helps run our business like a well-oiled machine
December 02, 2014

Beautiful software that helps run our business like a well-oiled machine

Emilee Pogosov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

We are a fully integrated inbound marketing agency and HubSpot partner and we use HubSpot across the board. We love how HubSpot has many of the tools needed to manage all aspects of digital marketing within one software and also measures our success and conversions. It is completely user focused and they give you all of the know-how to create and build upon user personas so you are on target with your audience. HubSpot is easy to use and build creative and engaging marketing campaigns.
  • Building user personas is at the heart of HubSpot and the secret to success with inbound marketing
  • Analytics and tracking tools are very important to measuring success and know if you are on target
  • Building sites, landing pages and blogs on the COS software is fun and easy
  • Social media tools could be improved and ways to use custom designed icons
  • Software can be buggy at times, session handling could be improved
  • Forms and software be HIPPA compliant
  • Better customer service for users
  • Much improved measurement of success and leads
  • Time saving tools
HubSpot is constantly improving their software and they listen to their customers' ideas, needs and wants. They strive to be the best in the competitive business of marketing software and it shows. New technology is always replacing the old and I'm excited to see what comes next.
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Sales campaigns
  • Revenue cycle modeling
  • Integration with CRM system
  • Integration with webinar system
  • Social marketing
  • SEO
  • Blogging
  • Surveys
HubSpot and inbound marketing works extremely well for businesses that have a product or service where users can easily be identified and quantified. Sometimes, depending on the business, B2B outfits may not benefit as much or those who have always used traditional marketing (i.e. radio, TV, billboard and magazine ads) and have a hard time embracing inbound marketing practices.