HubSpot - great tools for marketers
April 30, 2015

HubSpot - great tools for marketers

Benjamin Fagan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use HubSpot for social media, email, workflows, landing pages and more. HubSpot is a great tool that gives us a comprehensive set of inbound marketing automation tools to generate quality leads and promote our brand. We also have integrated our website into the HubSpot CMS which gives us greater insight into who is looking at our website and provides tools to boost conversions.

Pros

  • Social Media Management - allows you to manage social media accounts painlessly
  • Customer Service - easy to call and fix any issues
  • Workflow Building - pretty straightforward and easy to use
  • Resources to learn more about inbound marketing
  • Blog

Cons

  • Better integrations
  • Easier contact/lead management
  • Increased efficiency
  • Insight into conversions
  • Easier reporting of marketing
Didn't make purchasing decision
Well our website is on HubSpot so we definitely are sticking with it! But, in all seriousness, HubSpot is a great tool for marketing automation and they are extremely open to feedback. There are new features almost every week. Although HubSpot is a great tool with a huge amount of functionality, it does not feel as burdensome as a CRM such as Salesforce.
HubSpot works great for small to medium sized businesses that want to build an automated marketing program. It has great tools and resources for marketers and continues to improve every week. Although I've never worked for a large company I could imagine it would be hard to scale this product to a large team.

HubSpot Marketing Hub Feature Ratings

9.3
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
6
List management
10
Triggered drip sequences
10
8.0
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
Not Rated
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
9.0
Dashboards
10
Standard reports
10
Custom reports
7
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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