Inbound Marketing done efficiently.
Updated March 16, 2016

Inbound Marketing done efficiently.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

We've used HubSpot to successfully align our inbound beliefs and background into two areas of the business that were growing very fast: Sales and Marketing. I knew of HubSpot since a year ago, where I encouraged my former director to hire their services, as they are an all in one platform, with technology, education and all that we needed to put a whole marketing division to work. That first try didn't go well, but I'm glad to say that in my new role we agree they were the next step in our growth path. For medium to small business, they are as far as I'm aware the best platform you can use.
  • Analytics
  • Education
  • Support
  • Automation
  • Inbound
  • More analytics for Social Media. Right now, comprehensively, you got deeper detail for Twitter, but still need other platforms to track social networks like Facebook, LinkedIn or Google Plus. I'm not quite sure if this is currently possible, but it is highly recommendable.
  • When it comes to business finance and management it would be great to have more content. It's not directly part of an inbound marketing tool, but if you compare with other content this bit isn't as good as the others.
  • Efficiency. It's my favourite indicator. You'll find all you need to know about inbound and how you apply its principles to your business. How your business will be the best it's up to you, but they give you the tools in a proper way.
One of the key points for us was its analytics power and all the potential of its automation processes. There is a huge impact of a whole "inbound marketing" culture and values.
HubSpot is well suited for medium to small businesses. It is not that good for bigger companies (50+ employees).

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated