Using HubSpot for Six Years and Continue to be Very Happy with the Solution
Updated March 16, 2016

Using HubSpot for Six Years and Continue to be Very Happy with the Solution

Tom Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source

Software Version

Basic

Overall Satisfaction with HubSpot

At AnswerHub we are using HubSpot to capture and track leads generated by our inbound marketing strategy. This includes the use of blog posts and video blogs to drive awareness, traffic and SEO. We use landing pages for prospects to download one of several ebooks as well as to schedule live demos with our customer success team.

AnswerHub has been using HubSpot for about a year to track web visits and leads. I have only been with a company a couple of months. However, I went through Inbound Marketing University six years ago, introduced and implemented HubSpot at a previous employer and used it for my own consulting practice. I have also evaluated at least a dozen marketing automation software programs and have recommended HubSpot to those companies for which I believe it to be the optimal solution.
  • HubSpot does a great job of helping you drive awareness, traffic and SEO by coaching you on developing and optimizing blog content.
  • HubSpot has a wonderful training program to teach you the fundamentals of inbound marketing and how to develop target personas, calls-to-action and landing pages that will increase your chances of success.
  • HubSpot's support team is tremendous. They are almost always there when you need them. I don't think I've ever held more than a couple of minutes to speak to a customer success team member and I have always been pleased with the assistance I have received.
  • As someone who does not have a programming background and took the time to learn the CMS, I was disappointed when they changed to the COS backend since I do not have time to learn a new backend.
  • I do not see HubSpot scaling for large enterprises. I believe they are an appropriate solution for SMBs who are committed to content marketing versus lead gen and scoring.
  • I have not used the HubSpot CRM, due to what it does to the cost of my personal basic plan. However, it integrates nicely with SalesForce where I use the enterprise version with my employer.
  • I have not been able to show an ROI; however, I have seen tremendous growth in awareness, traffic and leads with two employers and with my personal website.
  • I confidently tell clients that if they will post SEO optimized blog posts at least twice a week, their web traffic and leads with double within six months.
  • HubSpot is a great engine for developing and disseminating content that drives awareness, traffic and leads by sharing content, created in HubSpot in relevant social media channels.
  • Eloqua,Silverpop,Marketo,Act-On,Adobe,HighRoad,Luminate,SBL
Based on my analysis and experience, HubSpot is the optimal marketing automation solution for small and mid-sized businesses committed to inbound marketing and content marketing. Companies must have sufficient content to share to drive awareness, site visits and leads and then be able to nurture marketing qualified leads to sales qualified leads by sharing information of value that helps prospects understand the value your product or service provides. It is very intuitive, helpful and has GREAT customer support.
As I've said before, I think HubSpot is particularly well-suited to SMBs that are committed to inbound marketing using a content marketing strategy. You must ensure you have sufficient content to drive the HubSpot engine and see results. If you're just interested in lead generation and lead scoring, there are more appropriate solutions.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
7
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

4 - Marketing, customer success and senior management.
2 - Content producer and HTML programmer.
  • Generating content
  • Sharing content across social media channels to build awareness
  • Driving traffic to the site
  • Nurturing MQLs to SQLs
  • Develop and implement effective CTAs and landing pages.
  • To share information of value across social media channels three times a day.
  • To engage prospects during trial to enhance their trials and increase the probability or trials becoming paying customers.
  • To know who's visiting the site and what content they're engaging with.
  • Customer bonding programs for the customer success team
  • Continue to get ideas for developing and promoting content
I've been using HubSpot for six years and I know it's the best solution for SMBs pursuing inbound and content marketing. As long as I'm working with, or I am, an small or medium-sized business and have sufficient content to share with target prospects, I'm confident that HubSpot will remain the right solution for me and those firms with whom I am working.

HubSpot Implementation

HubSpot Training

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

HubSpot Reliability

While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.