Solid marketing product
November 17, 2015

Solid marketing product

Jason Feng | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use Hubspot as the system of record for marketing. This includes keeping marketing data on relevant prospects (and synced up with SFDC), email marketing, email automation, and a bit of web behavior monitor.
  • HubSpot has a great intuitive interface.
  • Building lists, finding contacts, and exporting data is really easy.
  • Basics around data automation, email automation are quick to set up.
  • The software feels high quality: No bugs, looks good, has UX in mind.
  • Strong support from their support line and account manager.
  • Salesforce sync is slow and there's not much transparency there.
  • Some data features are lacking, such as formula fields.
  • HubSpot is great to use on a contact basis, but looking at data on a company basis feels like an afterthought.
  • Better lead conversion
  • Better sales efficiency
In general, Hubspot does all the tasks I need in a marketing automation system AND provides a good experience in the software and through their amazing support team. Some functionality (SFDC sync, accounts, and formula fields) could be better thought out.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
6
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
6
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
10
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated