HubSpot - Best Marketing Automation Software on the Market
Updated February 22, 2016

HubSpot - Best Marketing Automation Software on the Market

Michael Daehn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use HubSpot for our marketing automation: email sends, landing pages, webcast registrations.
  • Intuitive and consistent UI.
  • Excellent tracking and reporting features.
  • Solid support through articles and customer service.
  • Email reporting is good, but there is a lack of customized reporting on emails, particularly month to month.
  • New editor UI needs improvement.
  • Customizing templates is difficult.
  • There is a new paid for reporting add on that makes it difficult to tell what is a paid report and what is included.
  • Once templates are set up, building emails is much quicker than with our previous ESP.
  • Reporting is efficient and all in one place saving me time over previous tools.
Mailchimp is good for email, but if you are building integrated campaigns HubSpot is better at helping you track all of your activities over landing pages, social media, etc. The usability is a huge upgrade over using Marketo.
HubSpot is great for sending regular emails and tracking performance.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
7
Dashboards
7
Standard reports
6
Custom reports
6
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated