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HubSpot - the tool for marketing departments that wants to focus on creating amazing content and lead generation, not managing systems.
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31468101
Sara Larsen profile photo
February 23, 2016

HubSpot - the tool for marketing departments that wants to focus on creating amazing content and lead generation, not managing systems.

Score 10 out of 101
Vetted Review
Reseller
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is used by Doidea in delivery to/for customers and for our own marketing. HubSpot and Doidea consulting brings the customers a high lead generation and marketing automation perfection. HubSpot is an extremely simple solution to use, and our customers love working with the tool. Think iPhone for marketing automation and you have HubSpot. Most marketing automation solutions of size are complex and hard to use. You can do so much with many of them, but you need a lot of knowledge in-house or with a supplier to actually get the results you are looking for. HubSpot simplifies, giving you as a user the possibility to focus on what you want to deliver, more leads and amazing content.
  • Covers the entire circle: Identify, attract, convert, close, delight!
  • Marketing automation with the simplest user interface I have ever worked with.
  • Connects marketing and sales with marketing automation and CRM in one simple solution.
  • Lets you understand all your conversions and focus your attention where you get the most back!
  • Lead generation perfection - you will simply create, optimize and publish content so that you can create more leads.
  • With the new AD add-on, HubSpot really became complete.
  • CRM needs work still, especially with smaller deals in mind.
  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Eloqua is a complex solution, that can support many actions from a marketing department. My experience comparing the two systems, would be that the complexity means that you do less, if you don't have staff that are really strong in using the solution. With HubSpot, you don't need that knowledge.

HubSpot suits you:


1. If you have a small marketing department and can't put time into big system implementations.


2. If you have a big marketing department, but no-one that is a system focused person. (as it should be).


3. If you want to focus on great content and the audience.


4. If you just love usability.


5. If you care about making more money, not just get more visitors.


HubSpot does not suit you if:


1. You don't have an endgame of getting more business.


2. If you like hacking and coding your own specific setups in systems.

HubSpot Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
8
Email deliverability
10
List management
10
Triggered drip sequences
10
Lead nurturing
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
API
9
Role-based workflow & approvals
10
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8

Using HubSpot

12 - Everyone in our company use HubSpot, Sales, Marketing, Development, Management. Everyone has different objectives with using the system.
Sales - for lead gen, follow up, writing content, publishing and monitoring social media and sharing.
Marketing - follow up, writing content, publishing and monitoring social media and sharing, analytics, creating campaigns, MA-workflows.
Development - Working with HubSpot CMS, SEO, growth design, analytics, AB-testing.
Management - Analytics, writing content, publish, monitoring.
10 - Needed to support HubSpot for our customers and us:
- the appropriate certifications
- knowledge about the systems
- creative geniuses :)
  • Complete ROI analytics - gives us the leads we need to grow
  • Growth Driven Design
  • Lead generation extraordinaire
  • To successfully work with marketing automation for recruitment firms with great results. There is a buyers journey for candidates as well!
  • To successfully work with marketing automation for internal communications in big organisations.
Because I will never leave HubSpot, if they keep developing the system in the direction they are now.