HubSpot - the tool for marketing departments that wants to focus on creating amazing content and lead generation, not managing systems.
Overall Satisfaction with HubSpot
- Covers the entire circle: Identify, attract, convert, close, delight!
- Marketing automation with the simplest user interface I have ever worked with.
- Connects marketing and sales with marketing automation and CRM in one simple solution.
- Lets you understand all your conversions and focus your attention where you get the most back!
- Lead generation perfection - you will simply create, optimize and publish content so that you can create more leads.
- With the new AD add-on, HubSpot really became complete.
- CRM needs work still, especially with smaller deals in mind.
- For our customers and us: High Lead Conversion
- For our customers and us: More business from digital channels
- For our customers and us: Shorter salescykles
- For our customers and us: ROI faster
- For our customers and us: Heighten Brand loyalty and customer sharing.
- Eloqua and Oracle Eloqua
HubSpot suits you:
1. If you have a small marketing department and can't put time into big system implementations.
2. If you have a big marketing department, but no-one that is a system focused person. (as it should be).
3. If you want to focus on great content and the audience.
4. If you just love usability.
5. If you care about making more money, not just get more visitors.
HubSpot does not suit you if:
1. You don't have an endgame of getting more business.
2. If you like hacking and coding your own specific setups in systems.
HubSpot Feature Ratings
Sales - for lead gen, follow up, writing content, publishing and monitoring social media and sharing.
Marketing - follow up, writing content, publishing and monitoring social media and sharing, analytics, creating campaigns, MA-workflows.
Development - Working with HubSpot CMS, SEO, growth design, analytics, AB-testing.
Management - Analytics, writing content, publish, monitoring.
- the appropriate certifications
- knowledge about the systems
- creative geniuses :)
- Complete ROI analytics - gives us the leads we need to grow
- Growth Driven Design
- Lead generation extraordinaire
- To successfully work with marketing automation for recruitment firms with great results. There is a buyers journey for candidates as well!
- To successfully work with marketing automation for internal communications in big organisations.