Hubspot - A responsive marketing toolbox for your business
December 16, 2015

Hubspot - A responsive marketing toolbox for your business

Hillary Oei | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

At the moment, it is mainly being used by the marketing department within our organization. We use it to host our website, social media, and email marketing. HubSpot helps us do pretty much everything in one place, while allowing us to track progress and easily create visual reports over time.
  • Hubspot because it has a lot of great features all in one place. I look at Hubspot like a toolbox. A large toolbox that allows you to use different tools when you need them, like sending out emails to a diverse set of lists, schedule multiple messages across different social media channels and create reports that give you the statistics of how your individual tools are performing.
  • Hubspot has amazing timely support. Even if the answer to the question I'm asking is as obvious as clicking a particular button, the Hubspot team will still walk me through what exactly I need to click and why. They're thorough and follow up to make sure you're getting the answers you need.
  • The whole experience is user-friendly. I'm still learning how to use Hubspot to its full potential, but it doesn't feel too daunting a task. I know it will just take time.
  • Another great highlight is the kind of reporting you can do. I appreciate being able to look at each individual email marketing campaign to determine who exactly opened, clicked or unsubscribed to our emails. It also shows you which browser the contact was reading the email from, how long they were looking at the email, and what links they clicked.
  • Overall, I'm satisfied with Hubspot so at this time there aren't any major issues I have with it.
  • However, I would love to see a workflow feature that allows you to automate the sending of a follow-up email or certain content to contacts who have opened/clicked on your email versus having it form based.
  • Increased lead conversion, employee efficiency and a decrease in overall stress.
I'd say that Hubspot can get pricey, but it's well worth having multiple features all in one place. If you're willing to pay for more than the basic version I would do it. Unless you don't have the budget you can still get away with the basic version, but I suggest upgrading. We're a small business and using Hubspot saves us a lot of time and money in the long-run.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
Mobile optimization
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated